Studio Business
How US studios and instructors are pricing hybrid memberships, VOD libraries, and online classes to scale revenue beyond the studio floor without cannibalizing in-studio income.
Industry News
iFIT's Reform RX acquisition and Merrithew's Align-Pilates deal reshape equipment supply chains. What studio operators need to know about connected reformers, pricing, and sustainability trends.
Equipment & Apparatus
iFIT's Reform RX acquisition signals a shift to connected reformers. How smart tech, sustainability, and durability debates reshape studio equipment decisions.
Industry News
Connected reformers, sustainability features, and franchise expansion reshape commercial equipment purchases as the $5.4B market heads toward $11B by 2035.
Technology
Smart reformers, context-aware booking platforms, and AI assistants are helping US Pilates studios defend margins and extend instructor reach as price competition intensifies.
Industry News
Hybrid memberships, VOD content, and multi-tier pricing are now standard. 61% of studios offer online + in-person classes, driving $50â$65 monthly revenue gains.
Industry Trends
US studios are retrofitting for weights and athletic programming as Pilates blends with strength training. Instructors face a certification gap in 2026.
Industry News
Major chains are restructuring programming around Pilates-strength hybrids as the market hits $120.88B. Why instructors need new skills and what studios must do now.
Industry News
Club Pilates costs $385Kâ$839K to launch and charges 10% in fees, while independents start at $50Kâ$150K. After $39.75M in settlements, the calculus has shifted.
Industry Trends
Hybrid reformers, progressive overload programming, and brand-specific instructor training are reshaping how studios integrate Pilates and strength work in 2026.
Studio Business
New client joins dropped 8.8% in 2025 while check-ins rose 4.3%. How Instagram virality, Google map pack dominance, and 20-day referral triggers drive sustainable studio growth.
Industry News
JETSET hit $1.13M AUV while Pilates reservations surged 66% year-over-year. How leading franchises and independents are competing through design, programming, and hybrid models.